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Freshworks is a leading provider of software that specializes in customer engagement, marketing, sales, and support. It is a cloud-based software that aims to offer a wide range of features that help businesses increase productivity and better serve their customers. 

As of my last knowledge update in September 2021, Freshworks refers to a software company that provides customer engagement software and solutions to businesses. They offer a range of cloud-based software products designed to help companies manage and improve their customer support, sales, and marketing efforts. Some of their popular products include Freshdesk (for customer support), Freshsales (for sales automation), Freshservice (for IT service management), and Freshchat (for live chat and messaging).

Please note that there may have been developments or changes related to Freshworks since my last update. I recommend visiting their official website or other reliable sources for the most up-to-date information about the company and its offerings.

What are the features of Freshworks?

  • Sales Force Automation: Freshworks employs technology that automates and manages sales processes, such as tracking leads and customer interactions, and generating reports.
  • Marketing Automation: Marketing automation pertains to automating and streamlining marketing tasks, such as social media marketing and lead generation to improve the efficiency and effectiveness of marketing efforts. Freshworks offers competitive functionality that can benefit more than a few organizations.
  • Customer Service and Support: Customer service and support refer to the activities and processes that a company uses to help customers before, during, and after a purchase, be it answering questions, providing assistance, or addressing complaints, to ensure customer satisfaction and retention. Freshworks earns an exceptional score in this module, outperforming the CRM industry average by an appreciable margin.
  • Analytics and Reporting: Analytics and reporting are about collecting, measuring, analyzing, and interpreting CRM data to inform business decisions, improve performance, and present data in meaningful ways.
  • Extended CRM: Extended CRM is a broad module that can encompass everything from email handling to workflows to capabilities for specific industries that include financial services, healthcare, oil and gas, and pharma. In this module, Freshworks edges the average CRM product in this aspect.
  • Product Technology: This module refers to the technical architecture of the product and the technological environment in which the product can run successfully. The Product Technology module yields the largest gap of all six modules, with Freshworks boasting a comfortable lead over the CRM industry average.

Freshworks is a customer engagement software company that offers a range of products for customer support, sales, marketing, and other business functions. They regularly release updates and new features to their products, so it’s important to check their official website or recent news for the most up-to-date information. Some potential developments that could have occurred since my last update include: Product Enhancements: Freshworks may have introduced new features or improvements to their existing products, such as Freshdesk (customer support), Freshsales (CRM), Freshchat (live chat), Freshservice (IT service management), and more. It’s worth noting that while Freshservice is a popular choice, the best ITSM solution for a particular organization depends on its specific needs, budget, and existing IT infrastructure. Organizations should carefully evaluate their requirements before selecting any software solution.



Marketing Automation

Engage with buyers wherever they are and provide consistent multichannel experiences across email, WhatsApp, SMS, live chat, social media, and more using a single solution.

Conversational Engagement

Rethink customer engagement by harnessing AI, automation, and conversational support to deliver delightful experiences on their terms, and their favorite channels.

Customer Service & Support

A powerful service and support solution, built for the needs of today, ready to scale for tomorrow.

IT Service Management

Freshworks for IT frees up your agents’ time with AI and automation capabilities that work out of the box. Connectors and APIs integrate seamlessly, so you can address employees’ issues, and keep everyone aligned to your processes.

Enterprise Service Management

Modernize the employee experience for IT, HR, finance, facilities, and more with a unified solution

Customer Relationship Management

Freshsales leverages customer data in ways that help you personalize engagement, shorten the sales cycle, and focus on the leads most likely to sign on the dotted line. All automated, and powered by brilliant AI-driven insights.

About the company​

We specialize in the use and deployment of various ERP resources and ancillary programming that aid to boost your business performance in the long run. Our personnel are well-versed in ERPs such as ZOHO, Accu360, Microsoft Dynamics, SAP etc. Not only does that provide your business with a wide range of options, it allows you the freedom to customize the way these ERPs can work for you.With the expertise of a dedicated and experienced squad of Chartered Accountants, IT Consultants, Tax Practitioners, etc., we serve as a resource facilitator for many aspects of your enterprise. We have invested countless hours into honing the skills, personnel, and tools necessary to enable the deployment of custom solutions to service all the needs of your growing business while maintaining its integrity and scalability.


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